Table of Contents
ToggleSEO for ChatGPT, AEO, GEO
SEO for ChatGPT means preparing your website and online presence so that ChatGPT clearly understands who you are, what services you offer, who they are for, and in which area you operate. The goal is that when a user asks a question relevant to your business, ChatGPT can mention your brand in its response, not just generic companies or competitors.
SEO focuses on rankings in Google for specific keywords. AEO (Answer Engine Optimization) focuses on how answer engines (Google with featured snippets, People Also Ask, virtual assistants) select the source of an answer. GEO (Generative Engine Optimization) focuses on how generative AI engines, such as ChatGPT and Gemini, understand a brand and include it in their responses.
Yes. Classic SEO is the foundation: an indexable website, clear structure, properly built core pages, and decent speed. AEO and GEO are built on top of this foundation. If a website has major issues (errors, very thin content, missing pages), AI results will be limited, even if we do a good job on AI prompts and branding.
Prompts, content, and website
An AI prompt is the exact wording of a question or request that a user might address to an AI engine (ChatGPT, Gemini, etc.). For example: “What is the best cardiology clinic in Bucharest?” or “Recommend a family-friendly hotel in Greece.” For a small presentation website, we usually start with 10 essential prompts. For more complex businesses, the number increases (30, 60, or more) depending on services, cities, and search scenarios.
Yes, we can also work with older websites, but in this case part of the initial work will be dedicated to technical and structural cleanup: we check errors, 404 pages, duplicate content, indexing issues, menu structure, and speed. If the problems are very serious, we may recommend a partial or full website rebuild before investing heavily in AEO and GEO.
AI branding and indicators
The AI crawler we use is an internal bot configured to behave similarly to an AI engine when it navigates a website: it analyzes which pages appear important, how the internal structure is connected, and which content is easy or difficult to understand. It is not ChatGPT or Google, but it helps us identify weak, orphaned pages or pages with very weak signals, which we then improve.
Results don’t appear overnight. In general, the first signals can appear within 2–3 months (especially for specific prompts and less competitive niches), while more consistent results are usually seen in 6–12 months. It depends a lot on the current state of the website, the competition, and how consistently we work on content, external mentions, and monitoring.
In addition to classic indicators (traffic, leads, bookings), we directly track AI responses: we periodically test the defined prompts, check whether your brand appears more often, whether the description is clearer, whether expressions from the created content are being used, and whether you start being mentioned in more general answers within your niche. All of this translates into increased visibility and trust in your brand.
AI crawler, results, time
Improving brand image in AI means checking how ChatGPT and Gemini describe your company (who you are, what you do, who it is for, and in which city) and correcting or completing this information through clearer content on your website and other online sources. The goal is that when someone asks AI about services like yours, your brand is correctly understood and can be mentioned as a solution.
They are internal indicators we use to track progress in AI. AI Visibility measures how many relevant answers you appear in across the tested set of prompts. AI Share of Voice measures how often your brand is mentioned compared to competitors on the same topics. AI Brand Strength measures how clear and complete the understanding of your brand is (description, services, location, differentiators) in responses generated by models.
